Through the years, we’ve done several experiments with unusual vape flavours. Frequently we’ve done this for a bit of fun, but sometimes the results have surprised us. A good few years ago, as an example, we went to Cheap Ecig with a small range of very unusual flavours. One of them was barbecue sauce flavour. As you’d expect, most people absolutely hated it. But one elderly man told us it was the very first thing he’d tasted since having a stroke.
The identical occurred having a Voop Juice range we made for April Fool’s day. These juices were deliberately designed to taste awful, and i also found the Cheese and Onion flavour disgusting. But some people actually liked it. The point is, there’s 1000s of flavours on the market now. Some are unusual, and appeal to a tiny audience, but the advantage of this is that, whatever your taste preference is, there’ll be something out there that you’ll love. And that’s important, as the more you like vaping, and also the further you depart from tobacco flavours, the more unlikely you happen to be to return to smoking.
Given that there’s a ridiculous variety of vaping studies being published nowadays, there’s not a huge amount of research on the significance of flavours in: There is certainly some, though. A survey of over 4000 vapers, lead by Konstantinos Farsalinos in 2013, found that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours would make it more unlikely so they can give up smoking.
Since then, non-tobacco flavours have become more essential in initiation. In Konstantinos’ original survey, the vast majority of vapers started vaping with tobacco flavours, but a more recent survey which considered the flavour preferences of over 70,000 vapers discovered that non-tobacco flavours (in america) were the predominant choice when starting vaping. The research figured that banning flavours can lead to a decrease in people starting vaping and a rise in people switching back from vaping to smoking.
This is backed up by research by Russell et al, which discovered that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised from the New Nicotine Alliance, Russell talked further about the results, saying:
“Evidence from your own studies suggest which a significantly higher proportion of smokers who prefer to vape non-tobacco flavors carry on to completely stop smoking cigarettes within three months.”
Put simply, non-tobacco flavours lead to a higher effectiveness when switching completely from smoking to vaping. It has been backed up by a more recent study by Buckell et al (published because this post was first written). Employing a discrete choice test out other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would result in an increase in smoking rates.
Another smaller study by Pacek et al surveyed 240 young adults who dual use (both vape and smoke). In their survey, 17% of young vapers said they could smoke more if flavours were restricted to tobacco and menthol.
The notion that specific flavours could be important is supported by industry research by JUUL, which found that vapers who used Mint or Menthol were 23% very likely to switch to vaping as opposed to those who used tobacco flavours.
Could flavours assist dual vapers? Not everyone switches to vaping immediately. All things considered, your first puff upon an smokeless cigarette doesn’t mean your last puff on the tobacco cigarette. Research shows that 46% of dual vapers have jtsedy switched to e-cigarettes after having a year, but also for others normally it takes a lot longer.
My personal experience is the fact flavours will help dual vapers retain interest. I’ve seen people who still smoke several cigarettes per day experiment a whole lot with different flavours. If flavours may help retain interest, then dual vapers will smoke less, hopefully not get back to 100% smoking and in the end change to 100% vaping. Perhaps, for some, it’s just a matter of discovering that perfect e-liquid (with 1000s of flavours available, that can take some time).