Social media is a well-known term used to explain the use of online social networks (including, for instance, Facebook, MySpace, YouTube, Flickr etc), online communities and discussion boards, blogs as well as other collaborative Internet forums for marketing, sales promotion, public relations and customer support etc. Businesses, whether online or traditional, are increasingly understanding that promoting their site and business through social networking is a powerful strategy that gets them links, attention and, above all, an enormous amount of quality traffic at a low cost.
Social marketing can be an effective low-cost adjunct to conventional website promotion strategies like link exchanges, search advertising or purchasing banner and editorial ads on relevant sites; providing natural or spontaneous links to large sets of people (with no suspicious commercial overtones of paid advertising!). This is a low-cost/high-return strategy, which many a time may involve only the price of your time and energy and that of hiring a freelance programmer or designer instead of spending considerable amounts on regular internet advertising methods.
Social media marketing is generally community-specific and allows you to target a particular set of individuals with common interests (which will normally support your marketing objectives) without interfering with other methods of generating traffic to your site. Very importantly, social media marketing networks, by allowing user participation and one-to-one interactions (rather than sending conventional promotional messages) really helps to build consumer confidence and trust, probably the most important ingredients for virtually any successful online marketing programme. Such confidence and trust also allows online marketers to make use of viral marketing methods where their marketing messages are replicated through user-to-user contacts!
A powerful social media strategy, apart from getting individuals to your web site, has other important secondary benefits. For example, many search engines give importance to the quantity of incoming links a website has, while ranking it; as well as the great number of spontaneous links from websites of social media members helps you to enhance your rankings. This can be especially vital for first time websites which might find it difficult initially to gain links through conventional means.
A fascinating development over the web marketing space related to social networking is the fact that many sites include features where companies can create profiles (Facebook, as an example, allows companies to produce ‘pages’) where users may become ‘fans’ of the company; its products; services etc. As increasing numbers of businesses, particularly retailers, turn to the Internet and social media to bolster waning sales inside the face of the global economic crisis, social networking sites may likely become the next major retail destination. A recently available 2009 survey has revealed that companies in the USA are spending near 3.5% with their marketing budgets on social networking which will probably increase to around 13.7% within five years.
One of the primary advantages of social networking (unlike other online strategies like search engine optimisation, pay-per-click advertising etc) is that it is possible to implement; something everyone can do with some effort and data!
We hear a lot that a lot of the revenue generated online is through marketing and advertisements. But exactly how can it actually work? What are the myths and the facts? Would internet marketing generate enough revenue that you will have a livelihood away from that? How does one strategize to help make the most from internet marketing?
For most of us, the above seems vague. We hear a couple of names like Google AdSense, SEO, etc. but how does all of that combine? How easy or difficult is the realm of online marketing and advertising? Let’s look at some important points regarding online marketing techniques.
Build and keep the visibility of your own website within search engines like google vlflgl you have a better chance of success. The key is possessing a strategic marketing idea in position and not simply trying to optimize the material.
Online media buying is actually a complex field and launching a web-based campaign, although may seem to be a less expensive option actually gets more challenging as time progresses. Create a media plan first before venturing into this industry.