The two most visited websites are Google and Facebook and the second one is viewed as the “must have” asset for businesses. Why? Because Facebook is a tool that allows you to connect with your potential customers directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a company.
In terms of B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness appears to be missing. But which may be that businesses haven’t learned the best way to market Facebook properly. If you don’t use a Facebook page for the company, or you aren’t seeing anything significant coming from your page, now you ask, are you currently marketing your Facebook page to fullest possibility?
Let’s take a look at some things you have to be doing to make use of this dynamic platform to boost brand awareness among other businesses, especially the competition and vendors.
Step One. Create an intriguing Facebook page. This is the very first thing your existing and potential customers will discover and it is the most basic move to make. Begin by developing a profile by finding two pictures. You’ll require a 32px x 32px for that company’s profile image. Then you will want an 851px by 315px for the cover photo.
These are first of all , is seen by website visitors to your Facebook page, therefore it is a huge deal. Remember good high-resolution quality graphics could be the reflection of the business on Facebook.
Now, complete the business information. This includes what your business is information on, a method to contact you, your days and hours of business, your approach to payment and anything that describes your organization. This may not be something that you should rush through after all… it is what will make an impression on visitors concerning your company.
Ok Now What? Since you now have your organization Facebook page, the next thing is to fill the page with content. You would like to high quality stuff in order that when visitors visit your Facebook page, they would want to “like” the page!
Use images and videos that can create an environment which is so dynamic, visitors will want to call your company, or at the minimum, see your website. You need to post something on Facebook no less than 72 hours per week.
Why? Well, the internet is the 24/7/365 employee and Facebook is always there. So by posting regularly with content which is fun, informative, interesting, and intriguing, you can be interacting with visitors when they are on Facebook.
Research has learned that by posting one or two time every day receives the most interaction with followers. It is possible to set goals on the Facebook page that tracks your failures and successes with all the content which you posting. Utilize this information to learn what visitors to your page wish to see. Don’t be posting just to be active.
And remember, your existing customers, prospective customers, and suppliers, vendors, as well as the competition are scanning Social Networking all day, every day, throughout the year. So that you can pre-schedule posts for holidays and weekends and not need to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This next step can be carried out with the step above simultaneously as your Facebook page progresses. Start by searching Facebook for your suppliers and vendors. Search for your customer’s Facebook page and industry news, trade magazines, and vendors. Then similar to their page and reply to their posts from the company’s Facebook page.
This Is B2B Social Networking Strategy
B2C Facebook pages wait for the existing and potential customers in the future, more-or-less. It is actually much easier to just advertise in the store actually. But also for a business, B2B marketing provides you with the cabability to connect to other businesses pages to advertise your brand, products, and services in addition to share content.
By interacting with the competition, suppliers, and vendors on Facebook, you will additionally gain other followers that will have an interest in your company too. When the fans of your competitors, suppliers, and vendors pages notice your interaction together, they will look at your activity on the Facebook page so when they see content that is appealing to them, they’ll click that “like” button and begin following your company too.
Keep your Content Going
You have to continue posting content on the Facebook page and you need to share the content through the pages you may have liked and follow too. This will allow you to continue to form an environment that nurtures discussion on the Facebook page.
Remember, that content is king whether it is on your company website or perhaps your company’s social platforms. In addition to a Facebook page, you should have a Google page, a LinkedIn Page, a Twitter page and whatever other social networking platforms your competition, existing and potential prospects, suppliers, and vendors use.
Keep your content top quality, informative and interesting or people won’t follow you on any social media marketing platform. Moreover quality content, make use of social networking platforms to promote too. They are ncpzun places to publish contests, deals, and sweepstakes.
And This Needs Time! This is actually all likely to take you being online, daily, using these social networking platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was a catch here, right? Yes, you’re going to need to invest some time on these social media marketing platforms to perform all of this stuff we just discussed for successful B2B strategy and quality content posting. And that is where I can help you as a Freelance Writer & Virtual Assistant! Get in touch with me and find out a few things i can provide you and the business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages then contact me!