Most AdWords Management companies want you to imagine that AdWords management is about niche research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small portion of the AdWords puzzle. Focusing on it and keyword list building alone can easily be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on niche research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a very good reason to stay far away from AdWords management businesses that go on and on regarding their “keyword research”. Niche research can be Very costly if it’s not done the right way. I see it being a crutch for many AdWords management companies. All things considered, how hard can it be to construct a large keyword list, sit back and watch as a client spends countless dollars testing out a new list then simply just seeing which keyphrases are profitable or otherwise not.
My point is niche research is something that is certainly very cost efficient and fails to require a bunch of wasteful spending. It is additionally something that ought to be done very gradually to prevent wasteful shelling out for considerable amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- Should you come across a company that talks about keyword research without suggesting concerning the following things, watch out. Should they don’t mention these next few thing to you personally then 1) they don’t have what it requires to safeguard your wallet from wasteful spending, 2) They’re not doing much work for you…Whatsoever.
AdWords Management is not really About Niche Research
In reality Market And Keyword Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is very important in AdWords management for the reason that Google HATES campaigns that have virtually no adgroup relevancy. Irrespective of how several hours it requires to set a campaign up like this, even if it a brand new keyword list your campaigns ought to be set up with perfect relevancy. Each keyword needs to be put into an adgroup all alone or either be placed into an adgroup with just a few closely related keywords. It may take hours to set up a campaign like this but it’s a crucial element of decreasing outrageous click costs.
Ad Relevancy- I can’t let you know how often insufficient ad relevancy KILLS AdWords campaigns. Google is enthusiastic about relevancy, of course and expects to see that the ads are perfectly related to the keyword that was searched on. Each one of your keywords an ad written particularly for that individual keyword with all the keyword searched on appearing at least 2 times inside the ad. Why don’t AdWords management companies let you know about this? This can be a crucial part of keyword research! Initially you can get sorry results and click costs should your ads don’t have perfect relevancy! Secondly how can you possibly get accurate results from “Niche Research” if you’re contaminating your homework with ads which do not convert and this be very expensive?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy features a heck of a lot to do with keyword research. Think it over… Precisely what is the whole purpose? The purpose of keyword research is to find which keywords are:
A-Profitable (Are People searching under this keyword looking to buy my product?)
B-Inexpensive- (Providing an excellent return on the click cost investment)
C-HORRIBLE – (You have to find which search phrases usually are not providing you with targeted prospects and sales. You know, those that cost a great deal money but don’t bring in a dime. You should find these terms and DELETE them.)
Landing Page Relevancy is the place where with a mix of special programming and Search Engine Optimization, you make your landing page perfectly relevant to your keyword list. This keeps customers on the site longer and makes Google charge you far lower costs per click. Whatever you decide to do make sure that you don’t fall for the whole “Niche Research Speech” most AdWords management jmegga are giving as it is “nothing” without the strategies I mentioned previously.
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