A recent post on social media got me thinking. It stated keyword research no more had any relevance, that it was old and outdated, and should ignored. Were they right? Or is keyword research still relevant, and if so, how should it be applied in today’s online environment? Obviously, a number of things have changed over the past few years. Listed below are three of the most basic factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices such as content which had been over-optimized for particular keywords, and backlink profiles that were overweight on their utilization of keyword linking. Google moved all their searches to HTTPS, using the result that searches were encrypted and webmasters were no longer capable of seeing which keywords had led a particular visitor to thir site.
Google released their Hummingbird update, which meant search results were more consistent with the user’s intention, rather than the exact keyword that they had entered.
The entire effects were the following:
It was now harder to ascertain the potential profit of various keywords, and therefore what to optimize content for. It became harder to get content ranked through keyword optimization, and also over-optimization works against you. However, it didn’t mean, as much people carry on and believe, that market and keyword research and optimization was past its use-by date, and of no further relevance.
Sure, there are numerous additional factors now at play, like social media signals … nevertheless it doesn’t follow that keywords are now out of the mix completely. It really means at this point you must keep working harder to create great content that offers real value, that folks would want to share.
The only real people really hurt from the changes which is as Google had intended were people creating valueless, non-original, poorly written content on the cheap to behave as online search engine fodder to artificially boost rankings. We need to all be thankful such activities are largely behind us.
If you wish to rank well now, your articles best be worth it. However you still have to help Google along with other search engine listings know what your articles is all about. And your focus should certainly be on working with Google, rather than attempting to battle against their latest update to have your articles artificially high. This kind of approach is far more positive to your business long-term, and holds much less risk. In a nutshell, at this point you have to:
(a) Create quality content to start with;
(b) Help them understand what your site content is all about so they can rank it appropriately.
And also this is just where niche research comes in. Ultimately, it’s about supply and demand. You determine the ratio between the ‘demand’ (the numbers trying to find particular keywords) as well as the ‘supply’ (the volume of content available that already meets that require). Carry out the research properly, focus your content on a single keyword as opposed to another, and also you increase the chances of you getting well-ranked, with an increase of visibility for the business consequently.
This aspect hasn’t changed. What is different is you want a different approach in marketing1on1 in fresno efforts. So it’s now more about using semantically-related terms than it is about putting a particular keyword in a specific position based on the latest formula you read about.
You’re keeping it much more natural, while clearly indicating to Google what your content pertains to. Link building to your content still matters too, despite what you may have heard. Again, you will find simply more factors in the mix, therefore the effect is more diluted than it used to be. But that doesn’t mean it’s no longer worthwhile. Actually, the opposite is valid if omvlyp desire to give your articles greater prominence than all the other content available.
Again, in building your links, don’t worry a lot regarding the exact keyword you utilize to link back. Instead, use a wide variety of related terms, in addition to more generic text, natural text like ‘click here’, your domain address, and so forth. The secret is not really to use too difficult. Let the content speak for itself, but gently guide Google inside the right direction.
To conclude, market and keyword research still matters and really should be part of your internet marketing strategy. But it’s only one weapon within the arsenal, and merely part of the story. Get too obsessive about keywords, along with your content can lose some of its allure that could otherwise attract readership. Remember you’re ultimately creating content to your readership give that your primary focus, and make use of market and keyword research as being an additional kick in the right direction.