Browse This Site WebsiteSEO.Services Small Business SEO Service
Search Engine Optimization Costs can be greatly influenced by answering some basic questions about your business and SEO plans, objectives, and other consideration. Below are a few questions or issues every small business should resolve before engaging an SEO consultant, or trying to implement SEO themselves:
1.What is the most important priority, objective, or goal that you would like to achieve through your internet marketing efforts?
Are attempting to establish your business as an “authority site”?
Are you currently seeking to develop a community using social media?
Are you currently trying to generate more leads to fill your profits funnel?
Are you are hoping to draw in more customers to your retail or physical location?
Precisely what is your desired outcome for visitors to your website?
What exactly is your “business structure” for your internet marketing?
The responses to those questions will impact the online marketing strategy, approach, or techniques which can be best suited.
2. The Major SECRET of Internet Millionaires and nearly all Successful Online Businesses…
Actually, this “secret” is painfully obvious – it is probably the fundamentals of getting good results online. But, just as major league athletes focus on the fundamentals with their competitive sports, it really is worth highlighting here: TRAFFIC MATTERS MOST – It Really Is A FUNDAMENTAL REQUIREMENT.
To get more specific – targeted traffic is the thing that matters most. Attracting targeted prospects essentially means that the visitors to your site happen to be pre-qualified to the extent that you are currently presenting all of them with information that is aligned with what they are searching for. This assumes, obviously, that this methods utilized to attract them are consistent with seo and search engine marketing best practices.
Practicing “Attraction Marketing” or “Magnetic Marketing” or Customer Centric Marketing leads to “friction free marketing” and long-term relationship-building.
3. Just how do prospects and customers find you now – and how can you get more?
Which keywords do prospects use while they are searching online for which you are offering?
Where can be your business currently ranked for anyone terms in search engines like google?
How competitive are definitely the keywords that you are currently currently using to market your company?
How viable will it be that you are capable of rank for all those keywords in the near future?
4. Exactly what does “Google Page 1 Rankings” actually mean – and how come it matter?
A Google Page 1 Ranking means either that a particular web-page appears on the first page in the natural “organic” Search Engine Results Position (often known as from the acronym: “SERP”) responding to a find a particular keyword or keyword search phrase, OR an advertiser has outbid all other advertisers to look in the Sponsored Results.
Google Page 1 Rankings matter greatly because:
81% of people look online before creating a purchase.
72% of men and women use Google when performing online search.
98% of individuals select a business on “Page 1” when you make a “buying decision”.
Conclusion: In case your business isn’t ranked on the first page of Google’s “natural” or “organic” search results, you may be losing out on close to 75% of potential prospects, leads, and sales.
Important Note: Recent metrics evidence that folks performing online searches increasingly look past the Sponsored Results and right to the “organic results” for the information they seek.
5. Generating Traffic through Paid Advertising (AdWords, Facebook Ads, CPA, CPC, etc):
Paid Traffic continues to be the fastest approach to generate traffic for new websites, to test keywords, and to “pump” life into websites that are stuck on page 2, 3, 4, 5….157…or else not prominently displayed in the search results….BUT…the price of the bought traffic may be worthless…especially if it doesn’t convert to sales.
When company owners or webmasters get frustrated with their online efforts, there is frequently a temptation to try to make up for lost time by getting traffic from advertising brokers (i.e. the “content network”). As tempting since it is to generate “traffic” fast using this method, it ought to be understood that we now have very real risks related to it.
A person with a sound charge card charging capacity can generate traffic fast. Beware, however, that the traffic generated from most of these sources is a total waste of money. Ask almost whoever has used it.
Obviously, Google and Yahoo have made literally billions of dollars by selling this kind of traffic (i.e. paid clicks). In the past of AdWords and AdSense great deal of savvy online marketers created internet marketing empires by functioning as advertising “arbitrage” agents. Over the past many years, however, many of those exact same marketers complain of losing vast sums on promotional initiatives.
Caution: If you decide to use paid advertising to get traffic, proceed carefully – and limit your spending up until you verify the cost/benefit ratio of your own advertising program is in your accepted tolerances, and expectations.
6. Niche Research – and How to “re-position” your company online (if needed).
Among the smartest stuff you can do, and indeed among the first things you really should do, is always to perform some fundamental keyword research. Only by conducting detailed keyword research can you know how you can proceed along with your online marketing efforts. Only after performing niche research can you decide if you will end up wasting time and money (and lost-opportunity costs) by trying to promote your business according to words or terms or “keywords” which are either too competitive, not sufficiently searched, or otherwise non-performing.
You can begin to get a sense about this all at no cost by utilizing the Google AdWords Keyword Tool.
Start with entering an extensive term that relates to your small business or niche. Then scan the outcomes for your keywords you are currently using.
Then review the competition, both in terms of AdWords as well as in the search engine itself. When the first page of natural SERP results is covered with major corporations, major “authority sites”, or other stiff competition, then that keyword may be difficult to rank for. This is especially true if the SERP effects are for main indexed pages.
On the other hand, in the event the first page of Google returns plenty of “inner pages” (i.e. pages which can be on the third hierarchy in the site structure, or lower), and should they be not from “authority sites”, but instead from blogs or smaller sites, then ranking for those particular keywords may be achievable, and possibly even easy).
7. Knowing Who Your Potential Customers Are – Capturing Visitor Contact Info for Lead Generation
The most crucial missing element from most business websites may be a “lead capture form”. It’s hard to think that with literally billions of websites published, so many websites lack this type of valuable but inexpensive as well as simple-to-implement tool.
Lead capture forms have already been available for about a decade. And just about everyone has grown used to utilizing them – as consumers, or as “subscribers”. You may be looking over this information because of having entered your email address right into a basic lead capture form (sometimes known as a “squeeze form” or “squeeze page”, depending on how it is implemented).
Lead capture forms are usually integrated with Auto responders including Aweber, Get Response, iContact, Infusionsoft, 1ShoppingCart, or others.
If you are attempting to develop any kind of economic intelligence concerning your visitors, and seeking to determine a follow-up rapport along with them, it is very important incorporate lead capture forms into your website.
At most basic level, setting up a lead capture form can be accomplished in minutes.
8. Understanding Web 2. and How Social Networking Can be Leveraged to Facilitate SEO and also to Increase Your Business:
Web 2. and Social Media are extremely complex and dynamic developments. The best way to understand the potential of Web 2. and Social Media, when it comes to the way that they can enable you to grow your business is this: Make It Easy For People to discover You and What You Offer – and expand your circle of influence or like-minded “friends”.
Unlike “web 1.” sites, Blogs are “Web 2. ready” – what this means is they are preconfigured (in most cases) to enable for RSS feeds, Social Media Sharing, Commenting, etc.
It’s no secret the way Google (as well as other leading search engines) rank their search engine results is essentially according to how many other people think. It follows that the more people who hyperlink to your site, the greater Google will consider jmkuiz site to be an “authority site”, or at least a meaningful site, inside a particular niche, or certain keyword terms.
The best, cheapest, and probably the most effective things that you can do to enhance your seo is always to include a blog to your website (or make it your site), as well as create meaningful and relevant content on a regular basis (e.g. 4 times a week or even more).